Experience Champaign-Urbana reports quarterly on events that they participate in, trade shows attended, marketing efforts, sales leads and efforts, hotel occupancy rates and much more. Annually, they also report on significant initiatives that occurred during the fiscal year and the economic impact of tourism in the greater Champaign-Urbana area.

Strategic Plan

Destination 2023
Destination 2020


Quarterly Reports


Destination 2027

Skelton Park Ribbon Cutting

Marathon Wrap-Up


FY24 Reports

Third Quarter—Air Service Development, Catalyst Report, Events Wrap-up

Second Quarter—Filming in CU, Quadball Wrap-Up, Updated Website

First Quarter—Accessible CU, Welcoming Activities, Skelton Park Groundbreaking


FY23 Reports

Fourth Quarter—Experience Champaign-Urbana; Advocacy Efforts; CU in Asia Food Trail

Third Quarter—Measuring Visitor Behavior; IHSA Wrestling & Boys Basketball; Paxton Regional Partnership

Second Quarter—Importance of Sports Tourism, Illinois Excellence in Tourism Awards, Team CU vs. UC Contest

First Quarter—Our Time to Shine, Tourism Impact Awards, Community Tours

FY22 Reports

Fourth Quarter—Serving Our Residents, New Mural & Retail Space, Sales & Marketing Efforts

Third Quarter—The Return of IHSA Basketball, African American Heritage Trail Strategic Planning, Restaurant Week Wrap-Up

Second Quarter—Champaign County African American Heritage Trail, Illinois Homecoming, Sales & Marketing Efforts

First Quarter—Chambana Welcome Crew, Toast to Tourism, Sales & Marketing Updates


FY21 Reports

Fourth Quarter—Phase 5: Return to Events & Travel, Chambana Welcome Crew, Sales & Marketing Updates

Third Quarter—Advocacy & Legislative Updates, Hot Rod Power Tour Returns, Sales & Marketing Updates

Second Quarter—Hospitality Relief Fund, COVID-19 Updates, Meet, Stay & Play Series

First QuarterDiversity, Equity & Inclusion, COVID-19 Updates, Foundation Update


FY20 Reports

Fourth Quarter—IHSA Boys State Basketball Tournament, Champaign County Safe, Sales & Marketing Updates

Third Quarter—COVID 19: Action & Impact, Destination 2023, IHSA Updates

Second Quarter—, Hot Rod Power Tour, Hotel & Conference Center Groundbreakings

First Quarter—An International Welcome, 3 Disciplines Triathlon, New Experience Guide & Website


Annual Reports


New Branding

Creating a Healthy Economy

Data Driven Decision Making

FY22 Annual Report

FY21 Annual Report

FY20 Annual Report

FY19 Annual Report

FY18 Annual Report

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